Kick-off meeting of the Telecentre Multimedia Academy project in Timisoara

TMA Kickoff meetingTelecentre-Europe AISBL has partnered with 7 of its member organizations for implementing the Telecentre Multimedia Academy (TMA), a 24 months project aimed at designing, developing and piloting a learning programme on media literacy addressed to adult learners. During 20-21 November the kick-off meeting took place in Timisoara and was hosted by EOS Foundation, the Romanian partner of the project.

The programme will equip learners with skills related to understanding, use and production of media based on ICTs, including audio-visual and photography. The TMA project will also establish reference points across Europe to offer this learning opportunity to adults on a regular basis.


Kick-off meeting

TMA Kickoff meetingRepresentatives from Telecentre-Europe AISBL and the partner organizations from Croatia (Telecentar), Serbia (Serbian International Aid Network - IAN), Hungary (Foundation for Development of Democratic Rights - Demnet), Latvia (Latvian Information and Communications Technology Association - LIKTA), Spain (Esplai Foundation), Romania (Educating for an Open Society Foundation EOS) and Lithuania (Langas i Ateiti - Window to the Future)  came together for discussing the objectives, deliverables, schedule, impact and work packages of the TMAproject.

From digital literacy to media literacy

In the past years, a huge effort has been undertaken to enhance digital key competence by adult learners and has been focused on information technology, i.e. the use of the computer, ECDL certification, etc. The potential value of technology for enhancing learning, as gatekeeper for occupational success and full civic participation, however, implies a greater diffusion of media literacy, which entails specific ICT skills.

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The importance of media literacy is underlined by the recognition that the new economies will be dominated by digital technologies, and the human ability to use these technologies for social, cultural and economic advantage. In the Commission Recommendation of 20 August 2009 on media literacy in the digital environment for a more competitive audiovisual and content industry and an inclusive knowledge society it is stated that:

“Media literacy relates to the ability to access the media, to understand and critically evaluate different aspects of the media and media content and to create communications in a variety of contexts”, and that “Media literacy is a matter of inclusion and citizenship in today’s information society. It is a fundamental skill not only for young people but also for adults and elderly people, parents, teachers and media professionals”.